When I first saw Flexound’s HUMU Augmented Audio Cushion at CES 2018 in early January, my initial reaction was “[deleted] gimmick!” But then I sat down for a demonstration followed by a long discussion with Mervi Heinaro, Flexound Systems’ CEO. As you might guess, I don’t normally spend much time talking with folks about gimmicky products or technologies. (I have enough crazy ideas running through my head already, thank you very much.) As it turned out, HUMU is the real deal-one of those magical products that I always hope to find at CES. A product that’s simultaneously unusual, cool, compelling, and ready to ship. At least in this case, I got three out of four, because Heinaro said HUMU wasn’t available in the US at that moment. She assured me, however, that Flexound could ship a sample to me by the end of January.