Levi's turns to lasers to age its jeans

Paying extra for jeans that look like they’re worn out might not be everyone’s cup of tea, but if it’s yours, then you may welcome the following news. Levi Strauss & Co. has announced its new Project F.L.X. (future-led execution) program, intended to streamline and simplify the jean-“finishing” process – using lasers…
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Category: Good Thinking

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